VIDEO WALL AND
DIGITAL SIGNAGE
Digital signage is a sub-segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences.
A video wall is a special multi-monitor setup that consists of multiple computer monitors, video projectors, or television sets tiled together contiguously or overlapped in order to form one large screen.
WHY DIGITAL SIGNAGE ?
Could digital signage be the solution you need to connect with customers and increase sales? Your own small form touch display could grab the customer’s attention and draw them deeper into the shopping experience. A new generation of interactive digital signage allows your environment to build on the value of a physical location while adding digital interactions that customers look for. With many consumers accustomed to accessing information on screens of all sizes, it makes sense to add the digital dimension to your space.
Providing the best possible customer experience has become more important than ever before for brick-and-mortar businesses. Low prices and large inventories are just not enough anymore.
This is why more and more businesses are turning to technology for help. While there are many options to choose from, none compare to the popularity of digital signage.
BIGGEST BENEFITS OF DIGITAL SIGNAGE
Digital signage is such a powerful tool because it can be implemented in countless ways. Companies across almost every industry have utilized this technology in their brick-and-mortar locations to meet the unique demands of their customers.
Don’t underestimate the benefits that digital signage can have on your business. Digital signage is the intersection of the physical and digital worlds, making your brick-and-mortar location an extension of the digital environment that people are accustomed to. There’s no reason your space can't improve upon that digital world by adding the convenience and tactile experience of a physical store.
There are endless digital signage benefits and possibilities for your space. A digital signage provider can help you explore the ways to use digital to inform, entertain, educate, and communicate with customers in your store. Signage can inform consumers of new releases, sales, and product information. It can also entertain through videos and interactive games.
In this way, the benefits of digital signage are nearly too many to count. However, the following seven are the most relevant for the vast majority of companies.
-
CUSTOMERS ARE FREE TO HELP THEMSELVES
-
DISPLAYS CAN BE CHANGED AT A MOMENT'S NOTICE
-
DISPLAYS CAN BE CHANGED AUTOMATICALLY, TOO
-
MORE ATTENTION FROM PASSERSBY
-
GREATER RECALL AND RETENTION RATES
-
LOWER PERCEIVED WAIT TIMES
-
ANALYTICS
WHY A VIDEO WALL ?
Why invest in a video wall system when you could use a large screen or projector instead?
It’s true that video walls may be more expensive and require a more involved setup process. But when it comes to mission critical, the benefits greatly outweigh the costs.
-
DESIGNED TO HANDLE COMPLEXITY
-
VIDEO WALLS ENABLE COLLABORATION
-
VIDEO WALL SYSTEMS ALLOW FOR FLEXIBILITY
-
VIDEO WALLS CORNER THE MARKET ON VISUAL SUPERIORITY
-
RELIABILITY FOR 24/7 OPERATIONS
